"Once-unthinkable water crises are becoming commonplace"
"Having too little or too much, or water that’s too dirty or too expensive
can have an impact on your bottom line & your reputation"
Water needs to be managed well. More than oil or talent, water is perhaps the most problematic of resources.
Water scarcity and water stress issues e.g. drought, flood, and inconsistent supply as well as pollution, impacts on business as usual and adds cost - whether directly in operations or further along in the value chain. It also needs to be managed well not only at the point the business wants to use it, but also as it discharges it back into the environment.
Source: Pricewaterhouse Coopers
Where do you start to strengthen your resilience to water-related challenges and risks?
Twelve out of the 17 most water-stressed countries are in the Middle East and North Africa (MENA). The region is hot and dry, so water supply is low to begin with, but growing demands have pushed countries further into extreme stress.
The World Bank found out that this region has the greatest expected economic losses from climate-related water scarcity, estimated at 6-14% of GDP by 2050.
Yet there are untapped opportunities to boost water security in MENA. About 82% of the region’s wastewater is not reused.
Water stress is just one dimension of water security. Like any challenge, its outlook depends on management.
Water stress can be reduced by measures ranging from common sense to cutting-edge. There are countless solutions, but here are three of the most straightforward:
The data is clear:
There are undeniably worrying trends in water. But by taking action now and opting for a better management, water issues can be solved for the good of people, industries, economies and the planet.